When you map the term ‘bike storage’ against ‘sell my bike’ you can see the volume in 2019 for this search term was much greater. Google trends for 2019 shows peaks in ‘sell my bike’ searches in late January, possibly after Christmas, then after the summer possibly suggesting they want to sell before the winter as it will not be used as much. Looking ahead to after the lockdown, will people still continue to use their bikes or will there be sheds, corridors and alleyways across the UK filled with disused bikes? Is there another opportunity to set up a buy back scheme, a recycling or bike storage model alongside your business? If we are able to see that people are currently going mad for bikes, what future trends may that likely impact? ‘Womens bicycle’ however doesn’t seem to be a term people use in the UK. ‘Ladies bike’ and ‘womens bike’ both see a considerable peak.Īdditionally ‘bike with basket’ and ‘ladies bicycle’ both see a reasonable peak in searches, although they have a lower volume overall. As well as this you can see related rising searches. Google Trends can show us which search terms have had the most uplift in search trends. Use Google Trends to decide what the possible volume might be for relevant keywords and understand how each keyword will vary so much based on time, location and type of search. They are also easy to shift the strategy based on sales and stock levels and therefore give advertisers a lot of control. They are quick to set up and get your business found. Each will hold a different value in regards to revenue, and each will vary in the required investment.įor the short term, paid search and social media are likely to be your go to channels. The strategy then comes into play when you plan how much you are willing to invest in ensuring your website is found for ‘Bike’, ‘bicycle’, ‘ladies bike’ etc. If you have bikes in stock, then happy days as more people are searching and buying. However, people searching for “bike” is one thing, but investing in marketing when you do have bikes in stock requires a much more cohesive strategy than just appearing for the term “Bike”. Sales of bikes have also increased alongside this peak in searches, with many retailers selling out and the bicycle boom well and truly here. With more people now than ever in the past 12 months in the UK searching for the term “bike”, particularly in the last 90 days, it isn’t hard to see the business opportunity. Use Google Trends to identify which similar keywords are the most valuable to your business When used correctly Google Trends can help to build a timely and relevant marketing strategy.
There were jumps in online searches for jigsaw puzzles and hair clippers, as well as growth in gardening and DIY click and collect search terms. Estimated Reading Time 6 minutes 3 Ways to Use Google Search Trends in Your MarketingĪs we discovered in last month’s Google Trends blog, there were some aggressive peaks as online users shifted their behaviour due to lockdown.
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